Campaign Skills Handbook#
- Module 6: Message Development Creating Powerful and Persuasive Messages
- Introduction
- Defining Your Campaign Narrative
- What is a Message?
- Know Your Audience
- The Challenge: Getting Heard
- Criteria for Effective Messages
- Developing Your Message
- Framing Policy Issues
- Testing Your Message
- Using the Message: Discipline and Repetition
- Appendix 1 – Message Case Studies
- モジュール6: メッセージ開発 力強く説得力のあるメッセージを作る